Lead form placement
Embedded inside our multi-step quote flow
Auto Insurance Carriers & Agents
Zenpolicy runs an in-house media buying team that drives high-intent consumers to our comparison experiences on Zenpolicy.io. We turn that demand into compliant, scalable lead and call volume for carriers and agencies nationwide.
Google Search & Display
Meta (Facebook / Instagram)
Native & display inventory
In-house media buying: We fully manage Google Search, Google Display, Meta Ads, and Native campaigns to feed our experiences with high-intent traffic.
Flexible routing: Route shoppers into exclusive leads, exclusive inbound calls, or click traffic depending on your appetite and workflow.
Granular controls: Configure states, hours of operation, call filters, caps, and pricing tiers to align with your economics.
Join our network of insurance partners who tap into in-market shoppers from Zenpolicy.io.
We monetize our comparison flow and education content through three core inventory types. Each is designed to map cleanly into existing carrier and agency workflows while respecting compliance and consumer experience.
Real-time delivery: Leads and calls are delivered in real time as consumers complete our flows or dial our tracking numbers.
Exclusive routing: For leads and calls, each consumer interaction is routed to a single carrier or agency – no lead list fatigue.
Transparent economics: Pricing is structured for performance marketers, with clear per-lead, per-call, or per-click economics.
LIVE INVENTORY MIX
Example weekly volume by inventory type
Quality first
Inventory tuned to downstream close rate, not just volume.
Flexible mix
Shift allocation between leads, calls, and clicks as you scale.
Transparent
Clear economics and reporting across every placement.
Consumers see a curated clickwall of insurance options and choose which carrier or agency to visit. We pass all available data via URL parameters on redirect.
Starts at $3 / click
Consumers complete our on-site quote forms and we deliver the full lead payload in real time into your CRM or lead system.
Starts at $8 / lead
Consumers dial unique tracking numbers from ads or our site and are routed directly to your sales or call center team.
Starts at $40 / 120s
Calls are routed exclusively to your call center during configured hours with duration-based billing.
Below are examples of where and how we surface partners today across our flows – from quote forms to call-to-call experiences and clickwalls.
These are visual examples only. Final layouts, copy, and routing logic are configured collaboratively with each partner to fit your compliance and UX guidelines.
Embedded inside our multi-step quote flow
Tap-to-call CTAs on high-intent pages
“Prefer to talk to a licensed agent? Call now and get your quote in a few minutes.”
Calls are routed exclusively to your call center during configured hours with duration-based billing.
Branded tiles on comparison results
When a consumer clicks your tile, they are redirected to your site and we append all available data as URL parameters for seamless session stitching.
Share a bit about your auto program, ideal consumers, and capacity. We will respond with a tailored proposal for leads, calls, or click traffic.